Marketers Start with Packaging. Engineers Start with Foundations.

2025-03-29 • Mariusz Jażdżyk

Marketers Start with Packaging. Engineers Start with Foundations.

Marketers start with the packaging. Engineers start with the foundations. Both groups have influenced me strongly, so I often find myself torn somewhere in between.

When building AI, does one have to be dead serious? Character may not be a key trait of an AI agent, but it’s definitely worth considering.

At the start of the AI race, reflexes mattered most—character.ai quickly built a solution that’s a cool gadget. The personality of the agent, which you can choose, is just an addition. But it’s a pretty enjoyable one.

For months, the Firstscore AI platform was only accessible through a console, hidden from the uninitiated. Recently, however, thanks to amazing advisors, developers (some of them are truly humans, not just AI 😉), libraries, and a few good films, the platform is undergoing a transformation.

And that’s a good thing.

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Author: Mariusz Jażdżyk

Lecturer at Kozminski University, author of the book “Chief Data Officer,” specializing in building data-driven organizations. He supports startups in the practical implementation of data strategies and AI solutions.